Word: launching
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Dates: during 2000-2009
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Presciently, the high-end Japanese bathroom-fixtures manufacturer Toto chose a time when the economy is circling the drain to launch its newest product - a $5,000 commode with a super-efficient flush. The Neorest 550 seems at first a senseless money tank, but at a swellegant downtown New York City launch party last week, the press and interested parties were almost persuaded that this fixture is more than a very dear john - if used right, it's good for the environment and it could even save you money. How? Consider the following...
...publisher could craft a more sterling publicity campaign to launch Charles D. Ellis' saga of Goldman Sachs than Wall Street has for the past three months. Proving, yet again, that there's no such thing as bad publicity, the white-knuckle drama being played out in today's market offers a scarily fitting backdrop for Ellis' ambitious and absorbing tale of men (no women), money, ambition and redemption. It is, he writes, the saga of a company and its people "with unusual strengths [whose] aspirations were not on what they wanted to be, but on what they wanted...
...based Kurdish rebels killed 17 Turkish soldiers and reignited the long-simmering feud between the Kurdistan Workers' Party (PKK) and the Turkish government. The nation retaliated with air strikes against PKK targets, and on Oct. 8 Turkey's parliament voted for a one-year extension of its mandate to launch cross-border military operations against Kurdish rebels in Iraq...
...tested the Storm's clickable screen last week when I met with Mike Lazaridis, president and cofounder of Research In Motion (RIM), BlackBerry's maker, in New York City - and I was impressed. You can press the screen to confirm menu choices, launch Web pages and open applications, a novel feature you won't find in other phones. After selecting, say, which e-mail message you want to read, you can open it by gently pressing on the screen - it actually sinks into the casing as you press, with a satisfying "click." The screen functions just like a mouse click...
...problem with other touchscreen-based phones, says Lazaridis, is that "there's no tactile response - they mix navigation with confirmation." When you try to click a Web link on the iPhone, for example, it's all too easy to accidentally tap the wrong spot and launch the link that was just above or below the one you really wanted. That wastes time, and is especially annoying on a wireless device, whose battery life is precious...