Word: launching
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Dates: during 2000-2009
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...Microsoft tried to get part of the portable media player business from the Apple (AAPL) iPod. It launched its Zune product and after an initial marketing push, the product is still available but posting only modest sales. Microsoft now wants another piece of Apple's success. It apparently is in talks to launch a smartphone with Verizon (VZ), which competes with AT&T (T). AT&T has the exclusive sales franchise for the Apple iPhone in the U.S., so, in theory, Microsoft and Verizon would each benefit from creating competition for one of the most successful cell phones in history...
...alliance with Verizon, which is the largest cellular carrier in the United States, could help Microsoft's efforts to become a significant presence in the mobile software market. Microsoft's problem is that there is no reason to believe that it, or any other company, will be able to launch a phone that will break the chokehold that the Blackberry and iPhone have. Samsung has tried with its Instinct model, and Google (GOOG) provides its Android software for a handset sold by T-Mobile, the No.4 U.S. carrier. The Samsung and Google-powered products have barely made a dent...
...conventional wisdom is that the Microsoft phone launch with Verizon will be a failure before the first handset is shipped. This is a case where conventional wisdom is almost certainly true. Microsoft's Zune could not compete with the iPod because it did not offer any important new features and Apple has been in the market long enough to dominate...
...draw in crucial new readers or advertisers to the category. "Every time I saw another unfortunate portrait on the cover of someone 'venerable' - Sumner Redstone? Barry Diller? Really? - I thought about what could have been," says Jeff Chu, a writer who left TIME to work on the Portfolio launch and jumped ship after the first eight months. But more daring editorial choices, like December's cover subject of Dov Charney, the controversial CEO of American Apparel, came across as ill-timed and wrong-footed. "[Newhouse's] best editors in chief all have one thing in common," wrote former staffer Paul...
...intended to indicate the moment when a new flu virus had been identified and could spread effectively from person to person (as Asia's H5N1's bird flu virus, which reached phase 3, has never been able to do), but was still limited enough that health officials could launch a global effort to contain it and snuff it out with antiviral drugs...