Word: launching
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...their gravitational effects or by the dimming caused when they pass in front of their parent stars. To really understand what a planet is like in detail, you have to see it directly, and that's incredibly hard to do with today's technology. (See pictures of the launch of NASA's Ares rocket...
...plans to hire a student programmer to develop this feature with an estimated launch date of Feb. 2010, Ebrahim said...
...Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London agency Erasmus and Coca-Cola jointly developed an energy drink called Relentless that...
...benefit their conventional customers. "We do a lot of learning this way," says Barnett of Brooklyn Brothers. "It gives us a greater understanding of clients' businesses." Another potential payoff, says Ruth Mortimer, associate editor at Marketing Week, is that collaboration can inspire greater creativity and risk-taking. For the launch of Relentless, Erasmus created a 30-minute surfing documentary to position the brand for the extreme-sports set. "It's a more sophisticated type of advertising than we're used to seeing with Coke," Mortimer says...
Harris also helped pave the way for this fall’s launch of the new General Education curriculum, heading the General Education Standing Committee since 2007, which has approved over 150 courses for the program. This fall, Harris became the faculty director of the Office of General Education, which is in the process of absorbing the Core Program...