Word: launching
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...that tasted good and was sold at a price they could afford," says Ann Tucker, director of marketing for Truvia, noting that people bake and cook with the product too. She adds that consumer research was conducted on four continents and in seven countries for several years prior to launch. The growing demand for natural products was confirmed. (See pictures of what makes you eat more food...
...Melinda Gates Foundation. It will be formally announced in New York City on Sept. 23 on the fringes of the U.N. General Assembly, and accompanied by a marketing blitz. British Prime Minister Gordon Brown and the head of the World Bank, Robert Zoellick, are expected to participate in the launch, as well as the chief executives of the three companies that have made it technically possible: Amadeus, Sabre and Travelport/Galileo, who run the reservation and ticketing systems for most of the world's airlines. Barring any last-minute technical or legal hitches, the scheme will roll out in late January...
...success or failure of the scheme will depend on how it's perceived by the public. The Sept. 23 U.N. meeting will kick off a marketing campaign that seeks to win over consumers. And the travel industry has been busy making sure the technology works perfectly before launch. "It's all a question of how it's presented to the consumer," Wilson says. Travel agents will be automatically given the prompt to ask for the donation as they process an order. Online, a new box will show up in the shopping cart just before customers are asked for their credit...
...Africa in August, U.S. Secretary of State Hillary Clinton met with Somali President Sheik Sharif Ahmed - a symbolically potent occasion, given that he had once opposed the U.S.-backed Ethiopian troops that invaded Somalia in 2006 to try to defeat the Islamists. The Americans will most likely continue to launch targeted strikes against suspected al-Qaeda militants and keep sending weapons to Ahmed's transitional government, as the U.S. State Department confirmed it did in June. (See TIME's photo essay "The Pirates of Somalia...
...damage to Gaza's infrastructure, has been embraced as a model of effectiveness by the Israeli military, because it is seen as having ensured that Israeli forces suffered hardly any casualties while operating against a dangerous guerrilla force in a hostile urban environment. Should Israel deem it necessary to launch a new offensive in Gaza, it's tactics are likely to be unchanged despite the international criticism...