Word: launchings
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Dates: during 1950-1959
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...change, but after 23 years at work, Russell Birdwell, 55, remains the flashiest flack in the business-the man who happily takes credit for inventing Jane Russell, rescuing Norma Shearer from being treated like a superannuated widow, nearly succeeding in making Rumania's ex-King Carol popular. To launch unknown, 25-year-old Diane Hartman (Birdwell calls her 22) in that white silk rig, he has concocted some accompanying ad copy to the effect that Hollywood is empty of female glamour-except, of course, for Diane, who is described thus: "An untamed animal who has learned...
...elements of the sewing industry have combined to launch a huge sew-more campaign. Manhattan's R. H. Macy, boasting probably the biggest piece-goods department in the world, runs home-sewn fashion shows every day for about 14 weeks a year. Singer Manufacturing Co. spends $3,000,000 a year on national advertising, gives free machine lessons at 1,700 Singer Centers to 363,000 women a year, sponsors annual sewing contests with contestants winning $210,000 in prizes. One return prize for the industry is more and more younger sewers: the average home sewer...
...Venetian clergy, smarting from the autocratic patriarchate of the late Cardinal-designate Agostini, called Roncalli "calm after the storm." Venice was soon used to seeing his square, black figure almost everywhere, riding in the motor-launch buses and stopping for a chat in the cafes. His door was always open, and his secretaries disapproved of the amount of time he gave to visitors ("Let them come in," he would say. "They may want to confess"). At the Venice music festivals in 1953 and 1956, he filled St. Mark's with music such as the great cathedral had not heard...
...their first project, the Rocket Society plans to buy and launch a 30-inch scale model of the Navy's Aerobee-Hi research rocket. The missile rises to 1,000 feet at 200 miles per hour and returns to earth by parachute...
...older students voiced concern over American foreign policy. We were often asked what the U.S. was doing to preserve world peace, why it had invaded Lebanon, why Hbomb tests had not been halted, and chided for our failure to launch a space satellite ahead of Russia. One very troubling question: "Why is America so opposed to Asia...