Word: lauper
(lookup in dictionary)
(lookup stats)
Dates: during 1983-1983
Sort By: most recent first
(reverse)
...tough call, but the trend is already established. Says Greg Geller, vice president of RCA Records: "Personal appearance has always been a factor, but since the advent of videos it has become crucial." Says Dan Beck, merchandising director for CBS Associated labels: "One of the reasons Cyndi Lauper was signed was because she'll be a great film performer." An executive at CBS, which distributes Portrait, is even blunter. "Lauper had the vocals as well as the visuals, or she wouldn't have been signed...
...technically sound and feature rock-'n'-roll music." The executives, not the deejays, make the choices, and researchers hit the phones, logging approximately 3,000 survey calls each week. Response helps determine how long a video stays on the air, and how frequently it will run. Lauper's Girls Just Want to Have Fun, for example, is breaking in with "light rotation" (one or two plays a day). Herbie Hancock's kinetic Rockit and Duran Duran's Union of the Snake rate "heavy rotation," which means four to five plays in 24 hours...