Word: laurenized
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Dates: during 1980-1989
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...Lauren's prime selling point is his image of patrician quality, which he polishes like the good silver. Even though most of his wares are manufactured by independent licensees, Lauren wants to maintain a distinct reputation for close attention to detail. He does so by lavishing time and care on his image- making advertisements, which spread the message of his design principles. As part of that studied approach, Lauren prefers lavish magazine spreads to television commercials, which he views as too fleeting to impart his message. "Ralph has some of the best advertising in the business because it sets...
...Lauren spent a hefty $17 million on advertising last year, but Klein spent that much to promote just one of his products, Obsession perfume. The difference in selective vs. saturation campaigning is partly explained by the fact that the competing designers have each staked out an individual theme: status vs. sex. Klein's dominance of the sexual sell began with his blue-jeans ads in 1980, which featured a pubescent Brooke Shields uttering, "You know what comes between me and my Calvins? Nothing!" His current magazine ad for Obsession depicts a young man nuzzling a bare-breasted female. By contrast...
...Lauren, this year has provided one success after another. Aside from all the store openings, his fall women's collection was a smash hit. At the clothing's initial showing in the Grand Ballroom of Manhattan's Pierre Hotel, Lauren watched through a peephole backstage and his tawny-haired wife sat in the front row, wearing an ornately crested Polo blazer, as models taxied along the runway to the strains of Sinatra's The Lady Is a Tramp. The critical favorite of the day: a navy blue cashmere evening dress ($998) that was far more clingy, streamlined and sensuous than...
...Lauren's clothes generally pay homage to the kind of serene, idealized upper-class social milieu that the designer may have longingly imagined as a big-city youth. Lauren grew up in the 1940s and '50s in the Bronx's middle- class Mosholu Parkway section, the youngest of three boys and a girl born to Frank and Frieda Lifshitz. His father, an Orthodox Jewish immigrant from the Soviet city of Minsk, was a talented mural painter whose rendering of the Manhattan skyline still decorates the ceiling of a furriers' building lobby in the garment district...
...clothes in his early teens. "The kids I grew up with were wearing leather motorcycle jackets like Marlon Brando," he recalls. "But at the same time I saw there was a collegiate side of the world. I was inspired by it. I was always very preppie." Klein remembers that Lauren cut a distinctive figure in the neighborhood by mixing olive-drab Army clothes with tweeds. At 15, Ralph got his first fashion commission: to design red satin warm-up jackets for his baseball team...