Word: laurenized
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Dates: during 1980-1989
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When TIME editors scheduled this week's cover story on Designer Ralph Lauren, Bonnie Angelo, TIME's Eastern regional bureau chief, tackled the bulk of the reporting herself. "Most stories I've worked on have dealt with politics," she says, "so the fact that this one was about business interested...
...stitch together the Lauren tale, Angelo interviewed the designer and his key associates, then spoke with fashion editors, Wall Street analysts, various competitors and Actress Candice Bergen, a Lauren client. For good measure, Angelo took an advance peek at Lauren's new furniture line...
...Lauren story was a change of pace for Staff Writer Stephen Koepp, whose previous cover articles were on banking and the collapsing price of oil. A Wisconsin native, Koepp professes to be interested more in journalistic than in sartorial brilliance. Says he: "When I lived in the Midwest, I bought my clothes at Sears, but I did buy a Lauren shirt five years ago at a factory outlet in Connecticut. Only now is the shirt beginning to fray." Perhaps this exposure to current fashion will tempt him to consider replacing it before too many more years...
...garments have as firm a claim on the title of fashion classic as the polo shirt, or, as Ralph Lauren calls it, the Polo shirt. The exact origin of the knitted-cotton, soft-collar shirt with a floppy tail is unknown, but its widely recorded debut came in 1893, when it was worn by polo players at the swank Hurlingham Club, near Buenos Aires. Compared with traditional British polo wear of the era, the new tops were cooler and less restrictive. In 1920 one of Argentina's polo stars, Lewis Lacey, opened a sports shop in Buenos Aires, where...
...snappy style of play, began producing a polo shirt with a crocodile logo on the breast. Lacoste's garment was first marketed in the U.S. in 1951 under the name of a famous English tailor, Jack Izod. The Izod Lacoste shirt quickly became an American standard. In 1972 Lauren introduced a version featuring his own polo-player motif. Polo/Ralph Lauren claims to sell about 4 million of the items annually. Izod Lacoste's U.S. manufacturer is not forthcoming with sales figures, but industry analysts say the older shirt is more popular...