Word: laurent
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Salvation, not surprisingly, started with a handbag. "We need a bag," Valerie Hermann announced two weeks after taking over as CEO of Yves Saint Laurent. "We need a good bag, something that will sell...
Carine Roitfeld, editor in chief of French Vogue, told her not to bother. "The Saint Laurent girl doesn't carry a bag," Roitfeld said. "She puts her hands in her pockets." Hermann listened politely to Roitfeld's lecture about that iconic Saint Laurent woman, who wore tuxedos and accessorized with more attitude than jewelry...
...later, a pricey half-moon of supple leather named the Muse bag was born. That was June 2005. By the end of summer, it was dangling from the arms of actresses and It girls like Demi Moore and Kate Moss, and by fall the mythic house of Yves Saint Laurent had itself a best seller...
...house of Saint Laurent has no time to waste. It has been hemorrhaging cash for almost a decade, eroding its fashion credibility for perhaps longer and awaiting, if not salvation, the kind of high-end genius that was there at the creation of the Paris couturier in 1961 and that endured for four decades...
Yves Saint Laurent, along with Pierre Bergé, his business partner, dressed a generation of women inventively in pantsuits, peacoats and jewel-colored evening dresses that not only were beautiful but also allowed women to express their sexuality and power...