Word: laurents
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Dates: during 1970-1979
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Apart from the photo-grabbing folderol, the top designers-led as usual by Yves St. Laurent-came through with clothes that are both salable and wearable. Trends...
...Woolen plaids highlight St. Laurent's collection. Other materials include always practical corduroy, soft leather, velvet, and silk...
...Yves St. Laurent...
President Laurent Boix-Vives (pronounced Bwah-veeve), now 51, started two ski-lift companies in his home region of Savoie in 1951, after serving an apprenticeship in his father's fruit and vegetable business. In 1955 he learned from a friend, Emile Allais, a former world downhill and slalom champion, of a nearly bankrupt firm, Societe Rossignol, that produced wooden spools for the textile trade and wooden skis on the side. Boix-Vives borrowed $50,000, bought the firm and laid off everyone but 27 ski makers, creating a lean, one-product shop. Allais soon devised a metal...
...American audience. A blaring rendition of Porgy and Bess paced his models at the Inter-Continental Hotel, and he described the Gershwin classic, now onstage in Paris, as the source of his inspiration and "the epitome of the American spirit ... modern, sexy, amusing and full of gaiety." Saint Laurent's focus on the American spirit may have been good business as well as good showmanship. He was no doubt considering the American boutiques for which his couture styles will eventually be adapted...