Word: laurents
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Dates: during 1970-1979
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...France's traditionally subtle perfumes are under siege. Though the gentle Chanel No. 5 remains a bestseller, this fall's freshet of new scents was triggered by the success of Opium, which is sold under the Yves Saint Laurent label. It was so popular in Europe after its launching there in 1977 that its appearance in the U.S. had to be delayed a year for lack of supply. As it happens, Opium is marketed by a subsidiary of the Squibb Corp., the U.S. pharmaceutical firm, which pays the Yves Saint Laurent fashion house a royalty in return...
...marketing director, Jean-Louis Delpuech, scoffs that U.S. perfume makers have tended "to go 'down market' to a type of woman who demands more smell for her money." But others are more philosophical about the demand for perfumes with staying power. Robert Young, president of Yves Saint Laurent perfumes, traces the taste for strong fragrances to the same craving for identity that makes people want designer names on their clothes. Says he: "The French were wrong when they failed to respond to this need." Whatever the reason, powerful scents are selling. Worldwide sales of Opium are expected...
...catalogue vendors lost no money on such stocking stuffers as a $45 sterling silver Perrier bottle opener with two silver bottle caps or a $140 one-inch-high sterling tea set. A $200 King Tut bust was bought by some 7,400 holders of American Express cards. Yves Saint Laurent's Opium perfume, at $100 an ounce, sold like, well, opium. Beverly Hills' David Orgell disposed of all 18 of his catalogue-advertised $750 sterling-silver telephones...
...DEFUSE DISCORD POLICY), and upscale ads (for Nonwit Teller, Bloomindale's, Eve Saint Laurent's new Heroine perfume, and one white space labeled "This ad stolen by the New York Post...
...bibliophile's opulent dream, though Holmes is so busy shooting up cocaine that it is questionable whether he could lift a book. It is also about an opium den so suggestive of for bidden and abandoned pleasures that it might serve as ad copy for Yves Saint Laurent's new perfume. One visual stunner provided by John Wulp is a fog-shrouded encounter between a steam launch and a schooner on the Thames...