Word: laurents
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MEXICO CITY Yves Saint Laurent's trendy shades ($240) are perfect for browsing the popular Polanco neighborhood...
...Laurent is a visiting scholar from Observatoire Français des Conjonctures Économiques at the Center for European Studies at Harvard University. He and Jacques Le Cacheux co-wrote “Integrity and Efficiency in the EU: The Case against the European Economic Constitution...
...dominate a vertical display area. To figure out which brands rule in France, forget marketing studies. Just check the Sephora wall, where Chanel and Dior grab a whole descente, plus half of a neighboring one, totaling nine shelves in the women's scents department. Lancôme and Yves Saint Laurent tie for second place, with eight shelves. The ones at eye level are the most productive, and that's where you'll find a new fragrance launch or a company's tried-and-true big seller...
...sales at European Sephoras (makeup is tops at the U.S. stores). Founder Dominique Mandonnaud decided to alphabetize products by brand name, because he wanted to make them "more equal." The best exposure goes to fragrances that fall in the middle of the alphabet, which is why Yves Saint Laurent fought to be placed under S instead of Y. The paradox: "No brand stood out anymore in-store, so only those which spent the most on advertising could thrive," says Aron, noting that Sephora has reversed the policy and now accents niche brands...
...Ruffled Up Yves Saint Laurent cotton and silk blouse with jabot, $5,695 ysl.com) In this story: hair by Teddy Charles for Orlo Salon; makeup by Polly Osmond for Art Department; manicure by Roseann Singleton for Vartali Salon in New York City...