Word: laurents
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...worked. Gucci is arguably a hotter brand than any in the LVMH stable. And Gucci is seeking to bestow its panache on shoemaker Sergio Rossi and fallen couture house Yves Saint Laurent, in a series of deals valued at more than $1 billion. "We are going to apply our own business model to YSL," De Sole promises, "going from a licensed-type situation to a controlled situation." Last week YSL announced it would be cutting its licensing agreements from 160 to about 50 to protect the value of its brand. It doesn't hurt that Ford, arguably the premier designer...
...LVMH will be to squeeze more revenue out of its new, high-priced brands while retaining the luxe quality for which those brands are renowned. The specter of overlicensing haunts the fashion industry today, just as it did in the 1970s, when designers Pierre Cardin and Yves Saint Laurent weren't paying attention to where their names appeared and let their logos turn up everywhere, from discount pharmacies to five-and-tens...
...from the perfume Pleasures, launched in 1995. Says Khoury: "We saw double-digit increases in sales of the core Pleasures fragrance while A Garden of Pleasures was on counter." Dior positioned Lily, its 1999 limited-edition release, as a modern interpretation of the 1956 classic Diorissimo. Chanel, Yves Saint Laurent and Lancome have all put limited-edition scents into the marketplace. Escada has launched its eighth annual limited-edition scent, called Lily Chic...
Crust of Bread (Demeter) Curve (Liz Claiborne) Rush (Gucci) Energizing Fragrance (Shiseido) Sonoma Valley (Crabtree & Evelyn) Holy Water (Demeter) Perceive (Avon) Clean Wet Laundry (smell THIS) Humidor (Demeter) Ultraviolet (Paco Rabanne) Vice Versa (Yves Saint Laurent) Canned Peaches (smell THIS...
According to Peggy Fang and Laurent Burman, Cyberposium co-chairs and second-year HBS students, over 100 students had been planning for this year's conference since last February. The two said their vision for Cyberposium 2000 was both to provide networking opportunities and to demonstrate the potential of technology in the new economy...