Word: lavern
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Dates: during 1970-1979
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AHMET ERTEGUN, president of Atlantic Records. Turkish-born, self-made sultan of American rock, soul and pop. Age 48. In 1948 founded Atlantic on a shoestring and a collection of 25,000 old blues 78s. In 1950s brought in Brother Nesuhi and their friend Jerry Wexler, signed Ray Charles, LaVern Baker, the Modern Jazz Quartet and "Boss of the Blues" Joe Turner. In the 1960s, his firm introduced Sonny and Cher, more recently Wilson Pickett, Otis Redding and Roberta Flack as well as rock groups like Led Zeppelin and Crosby, Stills, Nash and Young. Also hired young singer released...