Word: lavishing
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Dates: during 1940-1949
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...closing production numbers in show business; and they can make ice skating seem the most lethargic of all sports. This year, however, they display a certain mild improvement. The big patriotic number really cracks the whip as well as waves the flag; and one or two of the more lavish spectacles show a definite advance from the artistic level of the candy box to that of the Christmas card...
When London's swank Savoy got into trouble in the 1890s (its stock slumped from ?5 to a few shillings), the management asked the partners for help. By lavish spending on gaudy entertainment (for one party, they flooded the main dining room, served dinner on gondolas to the music of imported Venetian gondoliers), they boomed the value of the stock to ?20 a share in three years. This and other triumphs prompted Ritz's millionaire friends to back his fondest dream-a hotel of his own in Paris, which would be "the summum of elegance." Ritz himself...
...their part, moderate Zionists wanted to make a settlement which would let them go back to the job of building Israel, free of Arab attacks. Without outside help on a lavish scale, they could not support the present war budget of $48 million a year, or spare workers from field and factory for front-line duty...
Unlike the great cigar-puffing Jockey Tod Sloan, who went in for monocles, valets and lavish entertainment (Tod once threw a $25,000 party for Actress Lillian Russell), Arcaro believes in the durable dollar. His chief extravagance is clothes; he owns 40 suits, mostly conservative greys and blues. He drives a 1947 Cadillac, reads FORTUNE to keep hep on industry, and invests in such blue-chip stocks as A.T. & T. He likes Scotch, but mostly on Saturday nights. He knows what happened to some of his predecessors...
...television got a new playwright when Gertrude Lawrence starred in a lavish Theatre Guild treatment of Bernard Shaw's Great Catherine. The Guild and NBC spared no kopeks to give the telecast an opulent, St. Petersburg flavor. Czarina Lawrence had a star-emblazoned court (David Wayne, Joan McCracken, Erik Rhodes, Micheal MacLiammóir), required six sets in NBC's big, new Studio 8G (TIME, May 3). Actress Lawrence could have claimed to be making, as well as re-creating history: ten years ago, in a telecast of Susan and God, she was the first big star...