Word: lavishness
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...Such contracts, of course, pale in comparison with the frenzy that will accompany the Beijing Games. Hundreds of multinationals are already jockeying for a chance to bid for Chinese ad contracts once Athens wraps up. To prove that the Chinese capital is worthy of such lavish attention, Beijing earlier this month announced its latest urban makeover campaign: $12 million for thousands of new toilets, including a stable of self-cleaning "five-star" lavatories. Already, Chinese tourists in Athens are sniping about how little Greece has to show off for its Olympics. "Athens is in Europe, but it is quite undeveloped...
Money isn't enough, though. Phelps wants to make swimming matter. He sees the attention that Americans lavish on their swimmers every four years evaporate between Games, and he desperately wants what Australian swimmer Ian Thorpe has--the prestige, the celebrity and, not least of all, the marketing clout to stand, here in the U.S., with the best athletes. "People don't think about swimmers when they look for athletes to sponsor," he says with some frustration. "You don't see a swimmer doing a Sprite commercial. We have so many other sports to take [people's attention] away from...
...serve at her 153-acre, $15 million estate in Bedford, N.Y., a working farm where her neighbors include Ralph Lauren, George Soros and Glenn Close--will be more to her liking. After all, she has been remodeling, and she will be free to conduct business and see visitors (lavish dinner parties included). Stewart can use that time to plan her return. She issued this promise on the courthouse steps: "I'll be back. I will be back...
...affairs can be as lavish as any wedding. Quinceaneras usually begin with a Roman Catholic Mass, followed by a reception in which the girl dances a waltz with her father and performs a dance with her court. All told, a typical party costs about $10,000 for gowns, DJ, banquet hall, limos and food...
...From the lavish grounds at Giverny (the former home of artist Claude Monet, some 75 km west of Paris) to the stately grandeur of England's Hampton Court (home of the world's oldest grapevine), ornamental gardens provide relief and refreshment for the tired, tourist soul. They've also been discovered by a new generation of fans. Increased awareness of the environment, plus a slew of popular gardening shows and coffee-table tomes in recent years mean that herbaceous borders and potting mix are as hotly debated by trendy young home-buyers as they are by seniors in straw-brimmed...