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...Individual insurance companies also plan to launch education efforts for their existing customers about the benefits provided by the new law. "Our top priority is to minimize disruption for the 200 million people we serve today," says AHIP's Zirkelbach...
...Congressional Budget office estimates that 95% of legal Americans will have health insurance after the law is fully implemented by 2016, adding approximately 32 million previously uninsured people to the health-coverage rolls. Health insurers have long argued for tougher government mandates that would require more of those who are generally healthy to get health insurance, which helps spread the risk in the pool of insured. (See the sticking points on House and Senate health reform...
...Enroll America will focus on enticing the final 5% of Americans who will be eligible for health insurance under the new law but whom congressional budget scorers do not expect to enroll. On a state-by-state basis, the group will work to create an easy application process for benefits, including access to enrollment at doctors' offices, pharmacies and government agencies that provide other benefits like food stamps. "All of these groups have a business reason to do this," says Pollack, who notes that his new coalition would include "many groups that don't really...
...Enroll America won't be the only outside group working to sell health-insurance reform in the coming months. A coalition of labor and other progressive interest groups plans to launch its own outside effort to educate voters about the benefits of the new reform law in advance of November elections. "If we can teach the public what's in it, it can help trump the politics of repeal," says one person involved in this effort, which is likely to work with Anita Dunn, who resigned as White House communications director in December. "We need to build a political case...
...While conservative groups and Republican politicians will surely continue advertising and organizing against the health-reform law, Families USA also plans to launch its own public education campaign, funded through foundation donations, over the coming months. It will include a "health-reform road show" across the country, which will seek to drum up local press coverage of the new law's benefits, says Pollack. The organization is also planning to release state-by-state studies of the number of beneficiaries from key parts of the law, like the new protections for patients with pre-existing conditions. (See "Multimedia: Health Care...