Word: lax
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Dates: during 1930-1939
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...FRESHMEN ARLINGTON HIGH J. Ware. Kirkland. l.w. r.w., Thomas. Lane Beale. Black. c. c., Lax. Aker Summers. N. Ware. r.w. l.w., Barrett. Tesle Martin. Gleason. l.d. r.d., Hicks Choate. Waters. r.d. r.d., Hageman. Buckley De Give. g. g., Nickerson...
Score--Harvard Freshman, 3. Arlington High 1. Goals--Chesze, Lax, Beale, Ware. Referees-- Joe Boley, Frank Mooney. Time--Three 12-minute periods, two five minute overtime periods...
...Sale is the man who brought the subject of rural sanitation to the immediate attention of the U. S. public last year when he published a slim volume called The Specialist which has sold some 650,000 copies. As a side issue he has also endorsed a cathartic (Ex-lax). But the first and principal vocation of Mr. Sale remains the theatre. He has been on the stage for the past 18 years...
Rare is the U. S. citizen unaware of these two books, in which a builder of outhouses discourses sententiously upon his craftsmanship. Thus Ex-Lax follows the modern trend of playing up a fad-of-the-moment in its advertising, also appeals to the same private sense of humor that carried The Specialist into best-selling fame (600,000 copies to date...
...Hello Paris, at Newark, N. J.), found "The Specialist" one of his best acts, wrote it down hoping to sell a few books to friends (TIME, Aug. 26, 1929). When not trouping he lives in Scarsdale, N. Y., with his three daughters. Test copies of the new Ex-Lax campaign included the straw-munching Specialist's accounts of a rural traffic policeman who took Ex-Lax, be- came healthy, smiled so much he was made an official; the yarn of a dentist who did no business, gave Ex-Lax away, made people so healthy they all smiled, became aware...