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...color scheme) but otherwise owned and operated independently. Each has its own business model--different services for different customers in a different set of cities--but they can work together as needed. Virgin Atlantic, V Australia and Virgin America, for example, plan to share a first-class lounge at LAX and thus reduce overhead. Virgin America, V Australia and Virgin Blue can decide on a whim to allow some of their flight attendants to trade cities for a year or compare notes--as their CEOs did during lunch with Branson in Los Angeles--on in-flight-ordering software or customer...

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

Branson likes to cultivate an image of himself as a risk taker. He was right in character at the press conference announcing V Australia, staged inside one of the departure terminals at LAX, to the slight confusion of people walking toward security. As Brett Godfrey, Virgin Blue's CEO, unveils the airline's introductory fare--$1,000 round trip between Sydney and Los Angeles--Branson, in jeans and a rumpled polo shirt, interrupts. "That's not good enough," he declares. "What kind of plane are we flying? 777s? Then let's make it $777 for the first thousand tickets!" People...

Author: /time Magazine | Title: Richard Branson's Flight Plan | 4/17/2008 | See Source »

...Southwest Airlines to fly 46 planes that had missed inspections. Congress has been holding hearings on aviation safety, during which Robert Sturgell, the FAA's acting administrator, who is up for the permanent position, has had to answer charges, from whistle-blowers and lawmakers, of excessive coziness with and lax oversight of the nation's commercial carriers...

Author: /time Magazine | Title: Was Airline Chaos Avoidable? | 4/11/2008 | See Source »

...Britain, are sheltering incognito at many of the world's major airports, says Sandie Cox of Heathrow Travel Care, the organization overseeing the one-year pilot scheme. Chicago's O'Hare instituted a homeless outreach in the 1990s. Several others, including Newark-Liberty in New Jersey and Los Angeles' LAX, have done the same. Heathrow, the busiest airport in Europe, has more delays than most major hubs; the catalog of errors accompanying the March 27 opening of the $8.5 billion Terminal 5--including some 250 canceled flights and 28,000 pieces of misplaced baggage--has provided even more effective camouflage...

Author: /time Magazine | Title: Postcard: London | 4/10/2008 | See Source »

...become ill. They are beneficiaries of the democratization of flight: gone are the days when you could identify British air travelers by their neat suits and shiny shoes. Two scruffy passengers we discovered curled in the corner of a remote bathroom turned out to be holding tickets to LAX. They had chosen their spot because it was the only place they could find that had an outlet to charge their handheld video-game console...

Author: /time Magazine | Title: Postcard: London | 4/10/2008 | See Source »

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