Word: laxness
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Dates: during 1930-1939
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Advertising men last week viewed two big new campaigns, chuckled over the superb slyness of one, pondered the astuteness of the other. Both were variants of testimonial advertising, but if the two should be judged for originality, the prize would go to Ex-Lax Manufacturing Co., not American Tobacco...
...Lax. After a few test runs in daily papers, last week Ex-Lax ("the safe laxative that tastes like chocolate") advertising was started on a national magazine campaign. Simple in form, it consisted of an endorsement, a picture of the endorser, a few remarks by the company, a free sample offer. Its appeal lay wholly in the endorser: Charles ("Chic") Sale, author of The Specialist and I'll Tell...
...daism, a new religious cult in French Indo-China, was reported last week to be vexing the French authorities. Kao-daists say that the French control Indo-China because natives have been lax in religious observances, that the new cult will bring salvation. Organized four years ago by one Le-Van-Trung, 55, onetime Government councillor, Kao-daism now numbers more than 500,000 believers. To repress their nationalistic propaganda, authorities have been obliged to whip, shoot, bomb them...
After Dr. Wiley left the Department of Agriculture he kept a jealous eye on the Food, Drug & Insecticide Administration, continually charged it with lax enforcement. When last month he appeared before a Senate Committee investigating that Administration (see p. 34), Senators grieved to see him decrepit. They remembered him as Mark Sullivan in Our Times describes him: "His large head capping the pedestal of broad shoulders and immense chest, his salient nose shaped like the bow of an icebreaker, and his piercing eyes...
Charges: Mr. Campbell's men have been lax in not enforcing the letter of the Pharmacopoeia, one pound ergot to one pint of extract; they have been lax in admitting to import filthy Russian ergot; the Russian extract contains obstetrically harmful adulterants; the Administration has, for improper reasons, been condoning the breaking of pure food laws by drug manufacturers...