Word: lay
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Dates: during 1990-1999
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Enrico is also enlisting a powerful ally in this campaign--Frito-Lay, the Dallas-based subsidiary that is to snacks what Coke is to sodas. Frito accounts for two-thirds of Pepsi's sales and profits, and it is one of the most efficient companies in the world at getting products to retail via its truck routes. In the past, Pepsi did little to leverage Frito's commanding position as America's premier snack company. Now it intends to use Frito's muscle as a wedge for all PepsiCo products...
...aisles, the new PepsiCo is trying to combine sodas and snacks in lavish displays at supermarkets and convenience stores. In targeting consumers, what Pepsi calls the "Power of One" makes perfect sense: it's all about making sure that everybody who buys a salty bag of Tostitos or Lay's potato chips has to think twice before passing up that thirst-quenching bottle of Pepsi or Mountain Dew across the aisle...
Your extracurricular dominance. You were the only kid who consistently showed up to lay out the newspaper. That feat of journalistic genius earned you the position of "Editor-in-Chief." You may be a media mogul now, but next year you'll be covering zoning debates at the local city council. It'll be a while before "in-Chief" follows anything in your title, so enjoy it while...
According to Alvis, NATO will win if it has the resolve, but the only sure way to win is to occupy Kosovo and lay out conditions for the return of refugees. However, he is not sure that NATO has the resolve to send in ground troops...
...BECAUSE MY TOUR-guide had great sunglasses. I suppose l should be embarrassed by such an admission; l would hope to be more analytical, less superficial. Such a profound--some say life-changing--choice could not have been founded upon something as tenuous as appropriate eye wear. Nevertheless, sunglasses lay at the heart of the matter...