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...that elicited the strongest activity in the reward regions included Coca-Cola 's video game spot, in which the leather-jacketed hero "gives a little love" and spreads goodwill rather than violence. And, in a sign of the emergence of user-generated content, Frito-Lay 's Doritos ad, which was both created by a consumer and voted on by consumers in an online contest, also ranked high as a trigger for the brain 's reward circuit. The ads that elicited little response in the ventral striatum, according to the UCLA study, included Robert Goulet 's turn as an office gremlin...

Author: /time Magazine | Title: Brain Scans: How Super Bowl Ads Fumbled | 2/5/2007 | See Source »

...think by making your cat bite us we will give up. We are going to look further for the gold and weapons.'' They locked me into the dining room. I resigned myself to the possibility of the total destruction of my home. Pulling three dining chairs together, I lay down on the cushions. I dozed despite the shouting and arguing outside. At daybreak, a woman Revolutionary said to me, ''You are not allowed to go $ out of the house anymore. The Red Guards will take turns watching you.'' I was astonished and angry. I asked her, ''What authority have...

Author: /time Magazine | Title: Life and Death in Shanghai | 2/5/2007 | See Source »

...dust-covered bed. But I needed to lie down, as my legs were badly swollen. I pulled the bed away from the dirty wall and wiped it with the toilet paper. But the dirt was so deeply ingrained that I could remove only the loose dust. Then I lay down anyhow and closed my eyes. The naked bulb hanging from the center of the cell was directly above my head. Though dim, it irritated me. I looked around the cell but could not see a light switch anywhere. ''Please!'' I called, knocking on the door. ''I can't find...

Author: /time Magazine | Title: Life and Death in Shanghai | 2/5/2007 | See Source »

...could hear glasses breaking and heavy knocking on the wall. It sounded almost as if the Red Guards were tearing the house down. Later, when I was let out to go to the bathroom, I could see two bridge tables in the middle of the drawing room. On them lay cameras, watches, clocks, binoculars and silverware that the Red Guards had gathered from all over the house. These were the ''valuables'' they intended to present to the state. Mounting the stairs, I was astonished to see several Red Guards taking pieces of my porcelain collection out of their padded boxes...

Author: /time Magazine | Title: Life and Death in Shanghai | 2/5/2007 | See Source »

...someone who is the polar opposite of the most recent occupant of the office. In 1701, in seeking to find a successor to the aggressively pious Increase Mather, Class of 1656, the Corporation finally ended up in 1708 with John Leverett, Class of 1680, Harvard’s first lay president and its first lawyer. Cotton Mather, Class of 1678, who had hoped to succeed his father, was so furious at this rejection that he combined with like-minded dissidents to found a college in the Connecticut colony which would eventually settle at New Haven. The last clerical president...

Author: By Peter J. Gomes | Title: Don’t Rush, Get It Right | 2/2/2007 | See Source »

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