Word: layden
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Dates: during 1940-1949
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...Dame's legendary Four Horsemen celebrated their 25th anniversary reunion, there was speculation about whether the 1949 Notre Dame's team was the best in the school's 62-year football history. "Let's say it's one of the greatest," said Horseman Elmer Layden, onetime fullback. But the 1949 entry made a good case for itself by crushing Southern California, 32-0, and stretching Notre Dame's unbeaten string to 37 games over four seasons...
When the upstart All-America Football Conference was in kneepants, Elmer Layden, then commissioner of the rival pro National Football League, was asked whether his well-heeled, well-established league would recognize it. Layden scornfully replied: "Let them get a football." By last week, three years later, the junior circuit had succeeded so well that both leagues were practically broke...
Varsity end coach at Harvard from 1941 to 1943, Brown and previous played under Elmer Layden at Notre Dame and had been picked as All-American left...
...glamorous ball-carriers of 20 years ago are carrying the ball again. Last week Illinois' Galloping Ghost of 1924 joined two of Notre Dame's famed 1924 Four Horsemen to form a ruling triumvirate of pro football: 1) ex-Horseman Elmer Layden, now serving his third season as $20,000-a-year commissioner of the National League; 2) ex-Horseman Jim Crowley, named last fortnight as the boss of the newly organized All-America Conference; 3) Harold ("Red") Grange, elected president of the also-projected U.S. League. Still to be heard from was Trans-America, the third...
...Also in Layden's pocket was a handsome set of figures: despite war troubles that cut the National Football League to eight teams, average game attendance is 23,644, up 39% over the 1942 average. The winning teams are making money...