Word: layout
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...rest; she had never sung the opera, had not even studied it for five years. She called in a relay of coaches, who put her through the plot, brushed her up on the endless chatter of Italian recitatives, reminded her of the Metropolitan's new stage layout. At 5:30 she was polishing off a preperformance steak ("If I don't eat, I feel weak before the show is over"), and at 6:45 was going over some crucial musical points with Conductor Fritz Stiedry. "I told him-I mean asked him-to have confidence...
...which add up to a total of some 300 million pieces of printed matter. They range from special circulation and promotion letters and projects to annual reports, stationery and Christmas cards. The job of supervising this volume of internal printing calls for a good manager who also knows art, layout, type and paper...
...printer's devil on the local paper, the Groton Independent. His tutor was Shop Foreman John Thoeny, who now owns the paper. Bethke worked before and after school and all day Saturday for a salary of $3 a week. He began to learn hand composition, then linotype, layout and makeup. After graduating from high school, he worked as editor of the paper for a year before going to Dakota Wesleyan University. During summers he toured the Midwest as an itinerant printer, ''working with the last of a famous breed, the oldtime tramp printers...
...series of later production jobs in New York and Boston, Bethke worked for advertising offices of department stores, specifying type and doing layout. At night he went to school to study graphic arts and typography. It was in his Boston period that Bethke's type work caught the eye of Typographic Service Co. in New York, one of the largest suppliers of type service in the world. To an invitation to come down for an interview, Bethke replied that he would, but added: "I warn you I'll make no impression whatsoever...
During the next nine years, before coming to TIME Inc., Bethke tried his hand at designing a new type ("It was a lovely idea, but didn't come off; it was ashcanned"). One of his special jobs for TIME: designing the type and layout for the News Quiz...