Word: layouter
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Dates: during 1960-1969
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...turned his color into an asset. His agency now bills an estimated $1.5 million a year from accounts that include Kent, Newport and True cigarettes, Wayne-Gossard Corp. and the Joe Louis Milk Co. His ads are characterized by what he calls "a pride in being black." One magazine layout for Afro-Sheen, a hair preparation that is supposed to enhance the natural, curly look, carries the headline: "A beautiful new product for a beautiful new people." That is quite a change from the wording of older ads for cosmetics intended to bleach skin and straighten hair...
...publishing business, but one fact seems tantalizingly obvious: there are millions of potential readers for publications aimed at the 18-to-25 age bracket. But how to reach them? One method is to hire professionals to turn out smooth articles in hip lingo in a psychedelic or Art Nouveau layout ("Talking to kids in their own language," it's called). Cheetah and Eye magazines tried that - and folded...
Formerly a photographer for Réaltiés and Paris Match, Madame Demy has an unerring instinct for the stylishly avantgarde. She photographed Les Créatures as if it were a Vogue layout, and edited it elliptically. She even tinted the fantasy scenes to avoid confusion: red for those influenced by the mad engineer at his game board, a benign pink for the writer-hero. The trouble is that she seems to take the hero's fantasy as seriously as he does. As in her other films (Cleo from 5 to 7, Le Bonheur), she mistakes pulp...
...really very pretty; in fact, it's just about as ugly as it ever was. The layout still looks as though it was put together by a scissors-and-paste-stick-weilding third-grader only moments before it was rushed to the photo-offset man. And the attempts at profound symbolism on the cover fall as flat as ever. But now it's functional, and that's all that matters...
Ready To Do Business. Last week Colonel Ha Van Lau, North Viet Nam's deputy negotiator, surprised his U.S. counterpart, Cyrus Vance, by resubmitting a table design that Hanoi had haughtily rejected once before: a round table flanked by two smaller rectangular tables. Such a layout, Lau said, would be acceptable, provided the smaller tables could be separated slightly from the big table (by about 18 inches, as it turned out). He also accepted the suggestion that the allies speak first, to be followed by Hanoi and then the Front; earlier, Hanoi had demanded that the speaking order...