Word: layouter
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...rubble, and visitors could see what the massive old shrine was like. Said Professor Pietro Romanelli, chief supervisor of ancient ruins in central Italy: "We have unearthed enough to show the broad outlines of the temple at a glance, and to give us so much precise knowledge of its layout that except for a few details we could rebuild it today as it was in its prime...
...Blessed by the Pope." P. & G. learned long ago not to take any assumption for granted. Once an advertising layout was proposed, using the traditional prescription symbol Rx; researchers found that 40% of the women they interviewed had no idea what it meant. Another time P. & G. planned to use the word "concentrated" in an ad, discovered that many housewives thought it meant "blessed by the Pope." President McElroy and everyone else at P. & G. constantly bear in mind the fact that woman is fickle-and her memory short. She must be constantly reminded of the product she loves...
...Neil, assigned to do the story, began to visit battlefields and reread American history ("Apparently you can read about the Revolution for the rest of your life"). TIME Cartographer Bob Chapin started his research for the two color maps of Revolutionary War battlefields, and a four-page layout was planned on early American art in the Cooperstown museum...
Turnstiles & History. As the proprietors of an expensive ten-acre layout of steel, concrete and lovingly tailored grass in The Bronx known as Yankee Stadium, the New York Yankees Inc. are today full of a rich and understandable satisfaction. The Olympian Joe DiMaggio is gone, and there will never be another DiMaggio?just as there has never been another Babe Ruth or another Lou Gehrig (Yankees all). But with only one full season in the major leagues to his credit, Mickey Mantle already shows signs that he may be another Olympian in the making...
...Colleges is the only Ivy League school without a course of its own, or an affiliation with nearby links. Brown, for example, has three courses close to its campus for student use. Dartmouth has two-an 18-and a nine-hole layout. Yale and Princeton each have affiliated courses adjoining their campuses...