Word: layouts
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Dates: during 1970-1979
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...Harvard students; almost all the contributors are local talent. It is an abrupt departure from the more common Advocate practice of importing names to the table of contents from out of state--or from masthead. The artistic format has been changing too; no longer depending on a staid layout, the editors are exploring the potentials of graphics. If the Advocate's innovations can stimulate better contributors as well as more contributions, it may find itself rivalling, for the first time, its old reputation...
...years. "The pornographic movies, the topless-bottomless bars, the dirty magazines-they're making nudism in America passé." To show what he means, Mel slips into shower clogs and takes us on a tour of his camp, mercifully letting us keep our pants on. The layout of the place hints of its past grandeur: 16 rustic cabins idling on a hillside, and down on the flat, dozens of vacant trailer slips where you can almost envision happy, laughing naked people swarming around gaily decorated mobile homes. But now, Mel says, the remaining members are mostly middle-aged...
...problems: design. For a coffee-table book, which is essentially what a yearbook is, this one is unremittingly ugly. The headline typeface is unattractive and unvarying, as is the body type. Photographs are thrown on the page with only the slightest attention given to notice of esthetic balance. The layout and typography make the thing look not unlike an oversized stockholders' report from a large corporation, and, as such, it provides a grim reminder of graphic art circa 1945. You'd think someone at the yearbook would have noticed recent developments in the field, which are easily accessible...
...masses of incoming photographs are usually weeded through by Color Director Arnold Drapkin and Picture Researcher Carol Saner. In the case of this week's China spread, they culled 2,160 transparencies, selected about 50 from which TIME'S art directors then chose nine for their final layout. Once a layout is approved, Drapkin or his associate Erwin Edelman takes it from New York to our Chicago printing plant-a mission that is necessary to ensure the accuracy of the engravings...
Flying Dragons. The steam bath, recalled Castle, "was a beautiful layout. I rode by every day watching it go up. I hadn't thought too much about it until one day . . . there were these big nude statues on the front. On an Army base, big bronze nudes! The first thought that entered my mind was, 'Oh my God, if TIME or LIFE or somebody comes by here, we've had it.'*I told Mme. Phuong that she had until 4 o'clock to get the nudes down or I would have my sergeant major there...