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Blue-Chip Prices. Of the book's 200 pages, 98 contain ads, for which many blue-chip U.S. firms paid blue-chip prices. Coca-Cola laid out $25,000 for its four-color, back-page layout. Pepsi got the first ad page for $20,000. Others-Ford, Xerox, Union Pacific, etc. -went for $15,000 a page, three times as much as the G.O.P. charged. The ads will put close to $1,500,000 into the Democratic till, and the party hopes to boost its gross well beyond $2,000,000 by selling hard-cover copies for $10, soft...

Author: /time Magazine | Title: Democrats: Money in the Till | 8/21/1964 | See Source »

Louis Kahn and Sculptor Isamu Noguchi have produced a design for a $1,000,000 playground to be carved out of Riverside Park. Proposed as a memorial to the late Philanthropist Adele R. Levy, the layout includes a grass-covered amphitheater, a pyramid and some handsome free-form sculptures designed to tempt the clambering young. But by the time the park engineers, the evaluators, the experts and the mayor are through with the plans, many a moppet may well have hair gone grey at the temples...

Author: /time Magazine | Title: Recreation: Way Out to Play | 6/12/1964 | See Source »

...raced to more than a dozen ocean victories as captain of Gubel-mann's famed yawl Windigo and has chosen a crew seasoned with Windigo sailors. They have already been training for six weeks on an old twelve rebuilt to match Constellation's deck layout...

Author: /time Magazine | Title: Yachting: For Country & for Mug | 5/29/1964 | See Source »

...cannot complain about the layout or production of this 400-page book (except that there did seem to be many defective copies...

Author: By Joel E. Cohen, | Title: Yearbook 328 | 5/19/1964 | See Source »

...selecting the library for one of seven awards in the college library division, the jury commented that its design "creates a quiet, intimate atmosphere appropriate to its use." The architectural layout of the library produces "an interesting spatial arrangement with two high-rise dormitories and a center of interest in this building group," the jury continued. The library was designed by Shepley, Bulfinch, Richardson and Abbot...

Author: NO WRITER ATTRIBUTED | Title: Architects Give Prize To Leverett Library | 4/11/1964 | See Source »

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