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...yearbook 320 is probably a little better than 319; but it is still very bad. Its improvement, such as it is, lies in its excellent photography, improved layout, and new ideas. But its organization, treatment of subject matter, and prose style seem only the products of years of remarkably sustained mediocrity...

Author: By W. W. Bartley iii, | Title: 320 | 5/25/1956 | See Source »

...this job was, it turned out, an integrated one-World War II veterans of all three services. But it was primarily a Navy show. Of the 22 reporters, researchers, writers and editors in twelve TIME Inc. bureaus at home and abroad who worked directly on the story and color layout, nine were former officers and enlisted men of the Navy and Marine Corps. The roster: Edward Cerf, Louis Banks, Champ Clark. Cranston Jones, Alvin Josephy, Tom Lambert, Curtis Prendergast, Robert Ajemian and Clay Blair...

Author: /time Magazine | Title: Publisher's Letter, may 21, 1956 | 5/21/1956 | See Source »

...Food-O-Mat, a block of tiered ramps that feed cans and jars to customers by gravity and save up to 40% of floor space. To solve the traffic problem inside his stores, Shield broke the conventional supermarket pattern of long, parallel shelves and narrow aisles. For his new layout he had architects design short, boxy shelves, spot them in irregular arcs to create broad aisles and thereby eliminate bottlenecks for grocery carts...

Author: /time Magazine | Title: RETAIL TRADE: The Super Supermarket | 5/21/1956 | See Source »

...drew our first cover 33 years ago (see cut). Obie's "first" for TIME was actually the result of an impromptu loan. TIME'S young founders, Henry R. Luce and Briton Hadden, had asked advertising agency friends for advice on the art layout for their first cover. During this consultation, they decided to use the portrait of a personality outstanding in the current news-a TIME tradition ever since. The figure in the news that week was Joseph Gurney ("Uncle Joe") Cannon, onetime Republican Speaker of the House, who at 86 was retiring after 23 terms in Congress...

Author: /time Magazine | Title: Publisher's Letter, Apr. 30, 1956 | 4/30/1956 | See Source »

Surveying the Augusta National Golf Club for the first time, a Sunday golfer might be moved to wonder what all the shouting was about. For the site of the annual Masters tournament (and favorite course of President Eisenhower) is a deceptively simple layout, and par seems to invite a licking. But the masters of golf know better. The best pros have to scramble to stay on top at Augusta, and in the first 19 years of the tournament no amateur ever won the Masters. Last week, when 84 players teed off for the 20th Masters, the expectations and the odds...

Author: /time Magazine | Title: Sport: Master of the Masters | 4/16/1956 | See Source »

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