Word: lazareff
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Died. Pierre Lazareff, 65, publisher and director of France-Soir, Paris' largest newspaper; of cancer; in Paris. Lazareff escaped to the U.S. during the Nazi occupation and worked for the Office of War Information. In 1945 he returned to Paris and led the postwar growth of both France-Soir and Elle, the women's fashion magazine. Though Lazareffs outspoken support of Charles de Gaulle resulted in the bombing of his home and newspaper offices during the Algerian crisis, his aggressive management of France-Soir earned him the title "Napoleon of journalists"-and a daily circulation...
...When Fouchet argued that there might very well have been serious shooting otherwise, Alexandre quoted De Gaulle as replying: "So what? Maybe there would have been 50 dead. I would have immediately replaced the Premier." When replacement time did come, Pompidou learned of it from France-Soir Editor Pierre Lazareff, with whom he was lunching that day. "Well, what are you going to do when you're no longer here?" Lazareff began briskly. Fifteen minutes later the Elysée Palace called with the confirmation...
...Gaullist Paris-Presse merged with France's biggest newspaper, France-Soir. In a novel arrangement, one edition a day of France-Soir will be tucked into a jacket of half a dozen pages of Paris-Presse. "We decided to make the most intelligent fusion we could," says Pierre Lazareff, director general of France-Soir, "with each paper keeping its personality...
Like a Chanel Gown. Editor Lazareff runs her magazine with the graceful enthusiasm of a woman who wears command like a Chanel gown. Visitors to Elle's offices-among them delegations regularly sent over by the French Foreign Ministry's section on cultural affairs-frequently remark that all the girls seem to be in uniform. And in a way they are. If Madame shows up one morning in a navy suit, next day navy suits will bloom all over the staff...
...then, Hélène Lazareff is likely to have demonstrated some new enthusiasm. France's host of other fashion magazines, some 50 in all, can only emulate. They can scarcely compete with an influence so pervasive it can turn a shepherdess into a mannequin...