Word: lazareff
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Dates: during 1950-1959
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Since the liberation, la presse pourrie ("the rotten press") has been largely reformed in the dominating hands of such professionals as France-Soir's tiny, dynamic Managing Director Pierre Lazareff, 49, who worked in the U.S. during the war for Manhattan's Daily Mirror. In the last ten years, the French capital's dailies, which now number 14, have also undergone what the French consider increasing "Americanization," i.e., more news and features, less opinion...
...week's end, Elle dropped all caution and prepared its coup de grace for this week's issue. Charged Helene Lazareff: "A cruel hoax. Mile. Drouet not only thought up all of Minou's poems but we have evidence that she also wrote them herself, in pseudo-childish handwriting...
...tainted newspaper never came out again, but Prouvost's protégé fiery, able Editor Pierre Lazareff, filled the void by starting France-Soir and making it France's biggest daily (TIME, June 23 1947). In 1948 Prouvost launched Match again. For two years it lost money, but gradually he picked up circulation and one of the best staffs in Europe. Now Match, has a well-paid, 120-man editorial staff and charges the highest advertising rate in France: $4,000 for a black and whit page, $5,140 for color. In 1951, still searching...