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Word: lazareff (lookup in dictionary) (lookup stats)
Dates: during 1960-1969
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Usage:

...Gaullist Paris-Presse merged with France's biggest newspaper, France-Soir. In a novel arrangement, one edition a day of France-Soir will be tucked into a jacket of half a dozen pages of Paris-Presse. "We decided to make the most intelligent fusion we could," says Pierre Lazareff, director general of France-Soir, "with each paper keeping its personality...

Author: /time Magazine | Title: The Press: French Fusion | 6/25/1965 | See Source »

...Elle-inspired fashion notes that the trade had pirated: Dior's heavy knit stockings, for example, Nina Ricci's elegant T shirt, everybody's insouciant high boots. When Elle's ten-woman fashion crew find nothing worthy in the boutiques, they return with suggested Lazareff designs. Couturiers are usually happy to execute them at once, knowing that with Elle's imprimatur they are sure to sell...

Author: /time Magazine | Title: Magazines: Si Elle Lit Elle Lit Elle | 5/22/1964 | See Source »

Like French Bread. As the extension of one woman's confident taste, Elle lias enlarged its influence steadily since 1945, when Helene Lazareff published the first issue, on paper so coarse and yellow that it reminded her of French bread. Experience on Harper's Bazaar and the women's section of the New York Times while she was a World War II refugee had encouraged her to think she could do as well, if not better, at home in France. Her husband Pierre, editor of Paris' daily France-Soir, indulged the venture by giving...

Author: /time Magazine | Title: Magazines: Si Elle Lit Elle Lit Elle | 5/22/1964 | See Source »

Like a Chanel Gown. Editor Lazareff runs her magazine with the graceful enthusiasm of a woman who wears command like a Chanel gown. Visitors to Elle's offices-among them delegations regularly sent over by the French Foreign Ministry's section on cultural affairs-frequently remark that all the girls seem to be in uniform. And in a way they are. If Madame shows up one morning in a navy suit, next day navy suits will bloom all over the staff...

Author: /time Magazine | Title: Magazines: Si Elle Lit Elle Lit Elle | 5/22/1964 | See Source »

...then, Hélène Lazareff is likely to have demonstrated some new enthusiasm. France's host of other fashion magazines, some 50 in all, can only emulate. They can scarcely compete with an influence so pervasive it can turn a shepherdess into a mannequin...

Author: /time Magazine | Title: Magazines: Si Elle Lit Elle Lit Elle | 5/22/1964 | See Source »

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