Word: lazareffs
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Dates: during 1940-1949
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...last week most French journalists were ready to agree that 40-year-old Pierre Lazareff is the closest thing to genius in the French press. The weekly Point de Vue dubbed him "Napoleon of Journalists." Lazareff's successes were indeed Napoleonic. In the 30-odd months since he returned to France (after almost four years as a war exile in the U.S., where for a time he headed the French radio section of the Office of War Information), he had put together a more formidable empire than he had before...
...Model. Lazareff and a talented young (26) Resistance leader named Aristide Blank had moved in on Paris with the puny staff of the underground Défense de la France. They renamed it France-Soir, packed it with straight news for Parisians who got almost everything but news in most of the French press. France-Soir pushed swiftly to France's top circulation (about 600,000 daily). U.S. newsmen credit its success to shrewd application of tried-&-true U.S. tricks: big, crisp headlines, heavy accent on crime, bright feature stories and splashy makeup. Although he dashes off headlines with...
France-Soir is not the only place where Lazareff dips an end-chewed pen. His France-Dimanche, a sexy-sensational weekly, hits 400,000 circulation. He has a weekly sports Record, (circ. 180,000), something for the kiddies called France Soir-Jeudi, a slick monthly, Réalités, which he calls "a very modest FORTUNE," and a syndicate called Scoop, which sells France-Soir's features to the hinterland. His wife, Héléne Gordon Lazareff, who trained on the New York Times and Harper's Bazaar, now edits Elle, a Parisian women...
Vanished Illusions. The reason Lazareff was in such an eruptive mood last week was that his staff was up to something, and for once, he had no idea what it was. This week he found out: it was a surprise dinner to celebrate his 25 years as a working journalist. It was a long and remarkably successful career to be celebrating at 40. Lazareff started sending articles to theater weeklies at twelve. Despite his father's warnings 'that French journalism was only for "misfits and blackmailers," at 15 he started a weekly of his own. He called...
...work on Paris-Midi, he livened its feature page so capably that at 19 he became its city editor. He needled the news with sensationalism but did not twist it politically, as most prewar French papers did. In a year its circulation multiplied twelve times. Then Lazareff took on Paris-Soir, in a few years ran it to France's biggest daily (circ. 2,500,000). He put the formula to work on a picture magazine, and Match surged to 1,200,000 circulation. His Marie-Claire, for women, hit 1,000,000. Lazareff left Paris when the Germans...