Word: lazareffs
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Dates: during 1940-1949
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This week Parisiennes got a new women's magazine, Elle (She), with a strong American flavor. Its editor, fluffy-haired Mme. Helene Gordon Lazareff, came to the U. S. to get it started...
Postwar France has no color photography as yet, and few flashbulbs-so Mme. Lazareff borrowed a collection of French accessories, including 15 chic Lilly Dache hats, for the first covers, to be photographed in Manhattan. She believes that French humorists are now turning out only bitter satire-so she bought a double-page spread of cartoons by the New Yorker's not-so-bitter James Thurber...
...bring French women up to date on what has happened to the rest of the world in the past five years, Mme. Lazareff, in a frantic fortnight in Manhattan, gathered up data on postwar kitchens, Sinclair Lewis' Cass Timberlane (to run serially), news of Sinatra, Van Johnson and other wartime discoveries...
...France Pertinax will write thrice weekly for Pierre Lazareff's France-Soir-never again, he says, will he write daily, as he did for 21 of his 32 years on the Echo de Paris. But for a sexagenarian, grey, thick-set Pertinax will be busy: he will also edit the weekly L'Europe Nouvelle, as he did after he split with Echo in 1938 over its appeasement policies. He intends to update his best-selling U.S. book, Gravediggers of France (Pétain, Gamelin, Reynaud, Daladier). Then at last it can be published, perhaps, in the country where...
Warned by his father that journalism in France was for "misfits and blackmailers," Lazareff as a young reporter found that a series of biting articles on Rumanian politicians had been bought up and suppressed for more money than printed articles ever brought. Soon Lazareff learned that there was no newspaper in Paris at that time that could not be bought. Either the French Government subsidized the paper to slant political news or the papers openly solicited subsidies from political parties, industrial groups and foreign countries. Even stuffy Le Temps, for years the most widely quoted French newspaper, took money from...