Word: lazareffs
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...arbiters, pace setters and proprietors of Parisian haute couture, the people whose very names spell female elegance around the world: Chanel, Givenchy, St. Laurent, Balenciaga, Dior, Courrèges. None of them stand higher in the world of high fashion than Hélène Gordon Lazareff, 56, the tiny, self-assured, golden-haired editor of Elle...
...salons to the boulevards until Hélène had endorsed it in the pages of her magazine. The parfum house of Chanel, which folded its fashion line in 1940, returned to eminence in 1956 via the same route. "Coco would eventually have launched herself," says Mme. Lazareff modestly, "but we first explained why it wasn't obvious how chic she is." "Everything that goes into the magazine," says Helene Lazareff, "I must like myself. I would rather go astray doing something too far out than to be too conservative. I don't worry about what...
...Elle-inspired fashion notes that the trade had pirated: Dior's heavy knit stockings, for example, Nina Ricci's elegant T shirt, everybody's insouciant high boots. When Elle's ten-woman fashion crew find nothing worthy in the boutiques, they return with suggested Lazareff designs. Couturiers are usually happy to execute them at once, knowing that with Elle's imprimatur they are sure to sell...
Like French Bread. As the extension of one woman's confident taste, Elle lias enlarged its influence steadily since 1945, when Helene Lazareff published the first issue, on paper so coarse and yellow that it reminded her of French bread. Experience on Harper's Bazaar and the women's section of the New York Times while she was a World War II refugee had encouraged her to think she could do as well, if not better, at home in France. Her husband Pierre, editor of Paris' daily France-Soir, indulged the venture by giving...
...PIERRE LAZAREFF...