Word: lazareffs
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...already struggling general dailies, publishers are nervously taking stock. "TV being essentially a spectacle," says France-Soir President Robert Salmon, "the press should become more and more explanatory, not only giving the news but explaining it." France-Soir's diminutive (5 ft. 2 in.) Editor Pierre Lazareff, 55, has set up a study group to chart new ways to lure back readers, is planning to bring out a remodeled paper soon with the same appearance but a greater depth and variety of coverage and "a new tone which will be saisissant." Parisien Libere is experimenting with special suburban editions...
France-Soir, the largest evening newspaper in Paris (circ. 1,380,000), last week was the latest victim of the Secret Army Organization. Under tough, brilliant Editor Pierre Lazareff, 54, France-Soir has doggedly called for strong government action against the S.A.O., whose double aim of overthrowing De Gaulle and keeping Algeria French has resulted in hundreds of bomb explosions...
...August a plastic bomb was detonated at Lazareff's country home in St. Cloud. Other bombs have wrecked the apartments of three France-Soir reporters. Last week the S.A.O. struck again in the huge rabbit warren of a building on Paris' Rue Réaumur, where France-Soir is edited and printed. At 3 o'clock each working afternoon, some 20 news editors usually leave a conference and walk down a narrow staircase to their offices. On Wednesday, the conference was fortunately a little late in ending. At five minutes after 3, while the editors were still...
Since the liberation, la presse pourrie ("the rotten press") has been largely reformed in the dominating hands of such professionals as France-Soir's tiny, dynamic Managing Director Pierre Lazareff, 49, who worked in the U.S. during the war for Manhattan's Daily Mirror. In the last ten years, the French capital's dailies, which now number 14, have also undergone what the French consider increasing "Americanization," i.e., more news and features, less opinion...
...week's end, Elle dropped all caution and prepared its coup de grace for this week's issue. Charged Helene Lazareff: "A cruel hoax. Mile. Drouet not only thought up all of Minou's poems but we have evidence that she also wrote them herself, in pseudo-childish handwriting...