Word: lazareffs
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...tainted newspaper never came out again, but Prouvost's protégé fiery, able Editor Pierre Lazareff, filled the void by starting France-Soir and making it France's biggest daily (TIME, June 23 1947). In 1948 Prouvost launched Match again. For two years it lost money, but gradually he picked up circulation and one of the best staffs in Europe. Now Match, has a well-paid, 120-man editorial staff and charges the highest advertising rate in France: $4,000 for a black and whit page, $5,140 for color. In 1951, still searching...
Going, Going . . . After the liberation of France, 34 Parisian dailies started up. Last week there were only 19 left (plus 170 weeklies). Most likely survivors of the present crisis: the mildly Socialist France-Soir* edited by hard-boiled Pierre Lazareff (TIME, June 23) and now France's biggest paper (circ. 641,000); the Communist Humanite; the Catholic Figaro, famed for its high literary standards; L'Aurore, which rides the De Gaulle bandwagon; the witty, leftist (but not quite Commie) Franc-Tireur; sober Le Monde, the businessman's bible; and Parisien Libere, favorite of the petit bourgeoisie...
Maxim for Max. In June 1945 Corre began to edit Samedi Soir. Paris took to it like a dance craze; its circulation was soon 370,000. He quit a year later after a squabble and called on his old boss, Pierre Lazareff. Corre wanted to take over the dull Sunday edition of Lazareff's profitable France-Soir (TIME, June 23). "Take it," said Lazareff, "it's yours." With five hours to make his first deadline, Corre slapped together an edition that tripled France Dimanche's circulation, then 30,000. When Samedi Soir's editors...
...VERY GRATEFUL AND FLATTERED WONDERFUL WRITE-UP [TIME, JUNE 23]. WOULD BE HAPPY IF YOU COULD MAKE FOLLOWING RECTIFICATION*; PROUVOST WAS MY PUBLISHER, NOT COLLABORATOR, AND HE DID NOT WORK UNDER NAZIS BUT IN UNOCCUPIED ZONE. Pierre Lazareff Paris...
...statement that Paris-Soir Editor Lazareff "left Paris when the Germans arrived; his collaborator, Jean Prouvost, stayed on and worked under the Nazis...