Word: lazarsfeld
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During World War II, Stanton and a Columbia professor developed the Stanton-Lazarsfeld program analyzer, a small mechanical gadget that could measure listener reaction to programs, songs, and movies, according to a 1965 biography...
...Sociologist Paul Lazarsfeld demonstrated in his studies of voting behavior that conflict breeds delay in a voter's making up his or her mind. What we are witnessing now in the ups and downs of public opinion poll data is irresolution bred by strong conflict. Its presence means that many voters are going to wait until the last minute to decide. Every electoral race in this campaign, from the primaries to the main bout, is likely to be a cliffhanger, with the opinion polls unable to predict the outcome much in advance of the event...
Died. Paul F. Lazarsfeld, 75, founder and longtime director of the Bureau of Applied Social Research at Columbia University and past president of the American Sociological Association; of cancer; in Manhattan. Lazarsfeld got his Ph.D. in mathematics from the University of Vienna, and when he came to the U.S. in 1933, devoted himself to applying that discipline to sociology, psychology and market research. A pioneer in researching the effects of mass communication, he systematically studied, along with Frank Stanton, later president of CBS, the radio-listening habits of Americans in the '30s and '40s. Modern voter-projection methods...
...juniors: Mark S. Campisano of Winthrop House and Norwood; Haldan N. Cohn of Dunster House and Redwood City, Calif.; Michael J. Connelly of Dudley House and Quincy; Griffith R. Harsh IV of Kirkland House and St. Louis, Mo.; David S. Jerison of Winthrop House and Lafayette, Ind.; Robert K. Lazarsfeld of Quincy House and New York, N.Y.; John J. McCarthy III of Quincy House and Stoneham; Richard P. Mendelson of Winthrop House and Jacksonville, Fla.; Bruce R. Musicus of Eliot House and Chicago, III.; Rhesa L. Penn of North House and Midland, Texas; Mark E. Robbins of Lowell House...
Critical Eye. Also taken roundly to task are such respected men as Paul Lazarsfeld (a co-author of Personal Influence) and his colleagues. "After wading through mounds of tables and formulae," Andreski complains, "we come to the general finding (expressed of course in the most abstruse manner possible) that people enjoy being in the centre of attention, or that they are influenced by those with whom they associate...which I can well believe, as my grandmother told me that many times when I was a child...