Word: lazarsfeld
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Dates: during 1970-1979
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Died. Paul F. Lazarsfeld, 75, founder and longtime director of the Bureau of Applied Social Research at Columbia University and past president of the American Sociological Association; of cancer; in Manhattan. Lazarsfeld got his Ph.D. in mathematics from the University of Vienna, and when he came to the U.S. in 1933, devoted himself to applying that discipline to sociology, psychology and market research. A pioneer in researching the effects of mass communication, he systematically studied, along with Frank Stanton, later president of CBS, the radio-listening habits of Americans in the '30s and '40s. Modern voter-projection methods...
...juniors: Mark S. Campisano of Winthrop House and Norwood; Haldan N. Cohn of Dunster House and Redwood City, Calif.; Michael J. Connelly of Dudley House and Quincy; Griffith R. Harsh IV of Kirkland House and St. Louis, Mo.; David S. Jerison of Winthrop House and Lafayette, Ind.; Robert K. Lazarsfeld of Quincy House and New York, N.Y.; John J. McCarthy III of Quincy House and Stoneham; Richard P. Mendelson of Winthrop House and Jacksonville, Fla.; Bruce R. Musicus of Eliot House and Chicago, III.; Rhesa L. Penn of North House and Midland, Texas; Mark E. Robbins of Lowell House...
Critical Eye. Also taken roundly to task are such respected men as Paul Lazarsfeld (a co-author of Personal Influence) and his colleagues. "After wading through mounds of tables and formulae," Andreski complains, "we come to the general finding (expressed of course in the most abstruse manner possible) that people enjoy being in the centre of attention, or that they are influenced by those with whom they associate...which I can well believe, as my grandmother told me that many times when I was a child...
...campaign management this fall. Are the candidates getting their money's worth? No scholarly empirical evidence exists that clearly shows the direct influence of electronic campaigning-beyond the recognition factor-on how a vote is cast. A leading researcher in the field of public opinion, Dr. Paul Lazarsfeld, speculates that TV campaigning may make a difference with less than 1 % of the voters. Practicing politicians, however, read election returns in place of scholarly research. Perhaps the most startling evidence they have seen was the Alaska election in 1968, when Mike Gravel, then a relative unknown, challenged Incumbent Ernest Gruening...