Word: lazarsfeld
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Dates: during 1980-1989
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During World War II, Stanton and a Columbia professor developed the Stanton-Lazarsfeld program analyzer, a small mechanical gadget that could measure listener reaction to programs, songs, and movies, according to a 1965 biography...
...Sociologist Paul Lazarsfeld demonstrated in his studies of voting behavior that conflict breeds delay in a voter's making up his or her mind. What we are witnessing now in the ups and downs of public opinion poll data is irresolution bred by strong conflict. Its presence means that many voters are going to wait until the last minute to decide. Every electoral race in this campaign, from the primaries to the main bout, is likely to be a cliffhanger, with the opinion polls unable to predict the outcome much in advance of the event...