Word: lazarsfeld
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...campaign management this fall. Are the candidates getting their money's worth? No scholarly empirical evidence exists that clearly shows the direct influence of electronic campaigning-beyond the recognition factor-on how a vote is cast. A leading researcher in the field of public opinion, Dr. Paul Lazarsfeld, speculates that TV campaigning may make a difference with less than 1 % of the voters. Practicing politicians, however, read election returns in place of scholarly research. Perhaps the most startling evidence they have seen was the Alaska election in 1968, when Mike Gravel, then a relative unknown, challenged Incumbent Ernest Gruening...
...Academic Mind is a report on academic freedom. Based on lengthy interviews with 2500 social scientists, the book tries to appraise the effect of McCarthyism on American scholars and teachers. The questionnaires were designed by Paul Lazarsfeld and the Columbia Bureau for Applied Social Research, financed by Robert Hutchins' Fund for the Republic, and administered in 1955 by Elmo Roper and the National Opinion Research Center...
...that Professor Lazarsfeld was commissioned to find out whether the hysterical chauvinism of the early fifties created fear, inhibition, or conformity among scholars. The question is certainly legitimate, but the answer is not readily found by taking a poll...
...country boy tackled his CBS job in a manner that made Kesten's eyes pop. Working 70 to 80 hours a week, Stanton rapidly became research director, then advertising director and found time to develop, with Vienna's Dr. Paul Lazarsfeld, an electrical gimmick called the Program Analyzer which automatically measured radio listenership...
...leading cinemag publishers* are now making a strenuous bid to get their movie advertising back. Their method: a $50,000 "presentation" to studio heads, based on a two-year survey made by Columbia University's Dr. Paul Lazarsfeld. The Lazarsfeld survey, made public last week, contends that movie-magazine readers are 1) the "opinion leaders" among moviegoers and thus 2) make or break a film at the box office...