Word: lazarsfeld
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...Radio Research 1941; by Paul F. Lazarsfeld and Frank Stanton; Duell, Sloan & Pearce...
...Princeton project (directed by Drs. Paul F. Lazarsfeld, Frank Stanton and Hadley Cantril) had been studying radio on Rockefeller money for about a year when the Halloween panic popped practically in Nassau Hall. With a special grant of $3,000 from the Rockefeller General Education Board, Dr. Cantril and associates went after known survivors of the Sunday nightmare with a questionnaire many times as nosy as a census blank. In addition to straightforward questions about the incident, the project's interviewers asked people about Mars, rocketships, religion, superstitions, job security, education, year and make of car, the Czech crisis...
...Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper Inc.; Ford, Bacon & Davis; Facts...