Word: lazere
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Dates: during 1980-1989
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...Pepsi swap recipes? Maybe not, but two rivals in the toy industry are marrying their successful products in a surprising team-up. The unlikely allies: Hasbro, whose G.I. Joe toys have been best sellers for years, and Worlds of Wonder, creators of Teddy Ruxpin, the talking bear, and Lazer Tag, which was the rage last Christmas among youngsters and even denizens of college dorms...
Senior Editor Jose Ferrer, who edited the toys stories, claims he was too busy to play, but he acknowledges that he would like to try a newfangled gun called Lazer Tag: "I was also intrigued by one toy, Spacewarp, which looks like a high-toned version of a marble game I used to love." When he was a boy, recalls Ferrer, toys were less exotic. He and his brother constructed raceways from blocks for marbles to slide down, and would play with them for hours, until their sister toddled in and knocked everything over...
...nation's best-selling toy, but for kids serious about their shooting, Lazer Tag is the game to get. Out only three months and already No. 5 on the Toy Hit Parade, it is the hottest item of the season. Getting right down to bang-bang-you're-dead business, younger ones like to charge with StarLytes blazing, making the StarSensor glow and sound every time a hit is scored. Bigger kids (including daddies) prefer to lurk and prowl, hide and take careful aim. Either way, Lazer Tag is a more elegant way of working out aggression than the Rambo...