Word: lazere
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Dates: during 1980-1989
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...Lazer Tag, you've been zapped! Teddy Ruxpin, pipe down! The best-selling toy of the 1988 Christmas season is a video game: the Nintendo Entertainment System. The toy consists of a computer control box and a pair of joysticks (about $80), a gun-light Zapper ($25) and software cartridges ($25 to $40) that play such games as Super Mario Bros. 2 and Double Dragon...
Eager to follow up on the phenomenal success of Teddy and a second hit, the Lazer Tag ray-gun game, WOW has introduced a host of high-tech toys, including talking versions of Mickey Mouse and Mother Goose. But the new products have not generated enough sales to cover promotion costs...
...Worlds of Wonder, in particular, the next four weeks may determine whether the company survives. The fledgling firm, founded in 1985 in Fremont, Calif., became an industry legend on the strength of two blockbuster toys: Teddy Ruxpin, the personable talking bear that debuted in 1985, and last year's Lazer Tag ray-gun game. The company, soon known aptly enough as WOW, chalked up earnings of $18.6 million on sales of $327 million during its past fiscal year, making it one of the fastest-growing new manufacturing concerns in history. But in the view of industry analysts, the company expanded...
...pistol's realistic ability to hit a target with an infrared light beam has made the Lazer Tag gun the hottest high-tech toy on the market, although it has been condemned by critics for promoting violence. Now the game's realism appears to have cost a young player his life. One night last week Leonard Falcon, 19, and three young friends were darting about Central Elementary % School in Rancho Cucamonga, a suburban town 45 miles east of Los Angeles, zapping each other with the beams from their guns. During the mock combat, Falcon jumped from behind bushes, assumed...
This summer the companies will offer -- zap! -- the G.I. Joe-Lazer Battle. Like the original Lazer Tag, the $29.95 Lazer Battle includes a plastic gun that shoots out an infrared light beam and a target worn on the body that makes a beep when hit by a shot from an opponent's weapon. Both parts will have the red-white-and-blue G.I. Joe logo. Worlds of Wonder, which will produce the set, wants its Lazer toys to start reaching the eight-and-under audience, where G.I. Joe's name holds sway. Hasbro, meanwhile, gets...