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...efforts, however, show long-term success. So a new business is building for mainstream firms that aim to make a profit by accommodating XXXL Americans and making their lives easier rather than trying to change them. "I'm not handicapped by my body," asserts Elizabeth Fisher, 42, a 350-lb. computer programmer in Baton Rouge, La., who made headlines when she tried (and failed) to force Honda to provide her with seat-belt extenders for her new Odyssey. "I'm handicapped by stuff that's too small." That situation is beginning to change as more companies modify their products...

Author: /time Magazine | Title: How To Sell XXXL | 1/27/2003 | See Source »

...merchandising at Berkline, based in Morristown, Tenn. "There are just a lot of wide-bottomed people out there." Longnecker is constantly pondering design tricks to help him broaden his recliner seats without making them look like love seats. He is also putting the finishing touches on a 500-lb.-capacity lift recliner--which lifts and tilts forward to help the obese stand up. It will be out in April and priced between...

Author: /time Magazine | Title: How To Sell XXXL | 1/27/2003 | See Source »

Krispy Kreme: $9.99 for a 1-lb. bag. The newcomer was the winner with most of our tasters, who praised the Mellow & Mild Smooth blend for its "solid, smooth taste" and "great smell." The dissenters complained of an aftertaste and wished for a bolder flavor...

Author: /time Magazine | Title: New Brew on the Block | 1/20/2003 | See Source »

...grape. A minuscule balloon was then inflated to enlarge the constricted valve, which had been obstructing the flow of blood to the body. Eleven weeks later, doctors induced early labor, anticipating the need for another operation, but the repair job had worked so well that the 5-lb. 8-oz. healthy baby boy didn't require a second procedure...

Author: /time Magazine | Title: 2003: Your A to Z Guide to the Year in Medicine | 1/20/2003 | See Source »

...brain, wondrous as it is, poses a special challenge for scientists. Mental disorders play out in a 3-lb. universe that is largely inaccessible without drastic--and extremely risky--surgery. At least it was until the 1970s, when the first crude pictures of the living brain were taken. Today researchers can peer into that universe with a variety of scanning technologies that capture the brain in action and send back beautifully detailed images that are the next best thing to being there...

Author: /time Magazine | Title: Imaging: Postcards From The Brain | 1/20/2003 | See Source »

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