Word: lcd
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...among the many people wondering when it might be time to buy a flat-panel LCD TV, I've got some good news. This year, LCDs are ready for prime time...
...tested this hypothesis by borrowing high-definition 32-inchers from two industry leaders, Sharp and Sony. A price check alone tells you just how competitive LCD sales will be this year. At CES 2006, Sharp introduced the Aquos LC-32D40U (not to be confused with 32D4U) with a list price of $1,800, but it's already appearing online in the $1,600 range. Sony's 32-inch S-Series Bravia - the KDL-32S2000 - lists for $1,900, but is also appearing online for around $1,600. I'll state now that my one-on-one review didn't cover...
...other commonly discussed LCD shortcoming is its contrast, or black level. LCD TVs have a backlight, an actual bulb shining behind it, not the case with plasmas and regular old tube TVs. Because of this always-on bulb, parts of a scene that were supposed to be pitch black used to look more like a charcoal gray, or even a deep blue. Bad news for film-noir lovers, for sure. Both TVs had tolerably good black levels, but side by side, the Sharp was better, exhibiting visibly higher contrast than the Sony...
...input jacks that are accessible from behind, making it easier to mess with your inputs when you're using the stand. In truth, though I had to pick a winner, there's no loser here: you would be proud to own either of these sets. The real winner is LCD technology. It's the future, at least...
...billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters or soccer moms, depending on the time of day. Lamar Advertising, based in Baton Rouge, La., has converted 75 vinyl highway boards into digital LED displays at a cost of $300,000 to $500,000 each. "Advertisers can change their messages almost instantaneously," says Sean Reilly, Lamar's president...