Word: lcd
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When Machida became president in 1998, he wasted no time acting on his theory. Sharp, he knew, had long excelled at developing products featuring liquid-crystal displays (LCDs). It released the first mass-market LCD calculator in 1973, developed its first flat-panel LCD TV in 1987 and dabbled in LCD televisions throughout the 1990s. Building on that foundation, Machida moved LCD TVs to the forefront of Sharp's strategy. He spent heavily over three years on the design, manufacture and marketing of a new flagship TV brand dubbed Aquos, and his bet paid off. Launched in January...
Even in his core business of manufacturing LCDs, Machida is playing to Sharp's strengths and avoiding margin-killing commodity products. Taking on Goliaths like LG Electronics and Samsung Electronics across every LCD product line would be foolish, he says. They're dominant, for example, in mass-market LCD panels used in smaller, cheaper TVs and in laptops. Rather than engage them in a murderous price war, Sharp concentrates almost exclusively on ever larger TVs or on small, high-quality panels found in cell phones, car navigation systems and handheld game players like Sony's PSP and Nintendo...
...competitors are also building furiously. In a joint venture, LG Electronics and Royal Philips Electronics are spending $5.1 billion to create the world's largest plant for LCDs. Sony, whose lack of flat-screen capacity has been a huge disadvantage, is teaming with Samsung in a $2 billion LCD venture. Hitachi, Toshiba and Matsushita have similarly joined forces. In the U.S., computer maker Dell is getting into the flat-panel game...
...real? Yes. Is it ready for prime time? Maybe not. First, the good: There's a 40GB hard drive nestled behind an impressive 7-in. LCD screen. (For $200 more, you can get a 100GB version.) Though surprisingly slender, it's larger than any portable game system. The video-grabbing apparatus is actually a separate piece of hardware that you plug in on top of the unit, and it has video input as well as output, so you can watch what you're doing on a regular TV screen. The breakout box also has a jack for an infrared wire...
Bored with the cold, silver minimalism of today's TVs? Taiwanese TV maker Hannspree offers models designed to appeal "on an emotional level." The 100 or so LCD sets, priced from $450 to $1,400, come in three lines. Loh and Behold Avant-garde murals and imaginative furnishings characterise a new Singapore hotel Identity Parade An iconic style magazine marks its quarter century Summits of Style Esoteric treatments in a minimalist setting A Starflyer Is Born In-flight comfort with an internet connection in every seat Take a Hike Destinations to restore your sense of wonder The Style range...