Word: lcd
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...Three years later, Gale's living room is still dominated by an old picture-tube clunker. He routinely stops in Best Buy and Circuit City stores to compare prices, but the model he craves, a 45-in. (114-cm) cutting-edge liquid-crystal display (LCD) TV, has a $7,000 price tag?twice what Gale is willing to spend. "These things are still prohibitively expensive," Gale laments...
...Sound familiar? While it seems as though hordes of couch potatoes are snapping up the latest displays, the wonders of LCD and plasma TV technology are still well out of reach for the average shopper. True, at U.S. retailer Circuit City, sales of flat-TV models have tripled over the past year, prompting CEO W. Alan McCollough to label this Christmas "a flat-panel holiday." But as long as the price tag on a flat-screen TV is four or more times as much as a comparable tube TV, many consumers will drool and dream but not bite. "Prices...
...because the Asian consumer-electronics companies that dominate the flat-panel industry are building too many factories too fast. A glut is in the offing, and while prices have already been falling, more rapid declines are expected. Consulting firm iSuppli Corp. estimates that a 37-in. (94-cm) LCD TV that now retails for more than $4,000 will cost half as much in 2006 and is likely to be less than $1,000 by 2008. Plasma TVs will also see prices decline. A 42-in. (107-cm) plasma set that costs on average $2,700 today will probably fall...
...Lofty prices have kept the market for flat-screen TVs small so far. Plasma technology dominates in supersize TVs at 40 in. (100 cm) and larger, but plasma will hold only 2% of the U.S. TV market this year. More consumers buy LCD TVs, which are available in a wider range of sizes, but they still only account for less than 10% of the market. Dropping prices will change that, especially with LCD TVs, which manufacturers are gearing up to churn out the fastest. By 2008, 1 of every 3 TVs sold will be an LCD, according to iSuppli...
...today?comparable to the most advanced flat-screen TVs. The advent of the flat TV is seen by an electronics industry accustomed to razor-thin margins as a chance to reap some fat profits from a new technology. Japan's Sharp Corp. announced this month that sales of LCD TVs contributed to pushing up profits 40% in the first half of this fiscal year...