Word: leafed
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Dates: during 1990-1999
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...capsules. Are there any natural sex enhancers available? someone else asks. Absolutely, Weil answers. Men can try the Indian herb ashwagandha, which literally translates as "smells like a horse" but may pay back in sexual vigor whatever price it exacts in aroma. Women might consider damiana, the dried leaf of a Mexican plant that has a reputation as an aphrodisiac...
Kendall-Jackson, whose total ad budget is $1 million, never knew what hit it. By late 1995, after a heady decade of 15%-to-20% annual sales growth, Vintner's Reserve Chardonnay began to falter. Gallo's Turning Leaf, priced at $6, was cheaper than Kendall-Jackson's $10 bottle; but its packaging, from the flanged top, visible cork and thin, cigar-band neck wrapper down to its multicolored grape leaf, was strikingly similar...
When Turning Leaf hit the shelves in September 1995, the only hint of its origin was the Modesto, California, address; the word Gallo was nowhere to be found. Boosted by advertising, the wine sold 1.3 million cases in 1996, second to Kendall-Jackson. In April 1996, after hearing complaints that consumers thought Turning Leaf was his product, Jackson sued...
...court, Gallo officials insisted that Turning Leaf, with its lower price, was aimed at a different market from Vintner's Reserve. And they strenuously denied copying Kendall-Jackson or anyone else. They pointed to the dozens of bottles on exhibit--so many that the courtroom looked more like a tasting room than a legal chamber--to argue that Kendall-Jackson's look was neither unique nor distinctive...
...case is a toss-up. Me-too marketing happens in nearly every product category--think "ice" beer and "lite" everything. But there is a point when imitation becomes more than flattery. If Gallo is found guilty, it could be forced to redesign its Turning Leaf packaging and turn over millions in profits to Kendall-Jackson...