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Word: leafed (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...capsules. Are there any natural sex enhancers available? someone else asks. Absolutely, Weil answers. Men can try the Indian herb ashwagandha, which literally translates as "smells like a horse" but may pay back in sexual vigor whatever price it exacts in aroma. Women might consider damiana, the dried leaf of a Mexican plant that has a reputation as an aphrodisiac...

Author: /time Magazine | Title: DR. ANDREW WEIL: MR. NATURAL | 5/12/1997 | See Source »

Kendall-Jackson, whose total ad budget is $1 million, never knew what hit it. By late 1995, after a heady decade of 15%-to-20% annual sales growth, Vintner's Reserve Chardonnay began to falter. Gallo's Turning Leaf, priced at $6, was cheaper than Kendall-Jackson's $10 bottle; but its packaging, from the flanged top, visible cork and thin, cigar-band neck wrapper down to its multicolored grape leaf, was strikingly similar...

Author: /time Magazine | Title: SOUR GRAPES | 4/7/1997 | See Source »

When Turning Leaf hit the shelves in September 1995, the only hint of its origin was the Modesto, California, address; the word Gallo was nowhere to be found. Boosted by advertising, the wine sold 1.3 million cases in 1996, second to Kendall-Jackson. In April 1996, after hearing complaints that consumers thought Turning Leaf was his product, Jackson sued...

Author: /time Magazine | Title: SOUR GRAPES | 4/7/1997 | See Source »

...court, Gallo officials insisted that Turning Leaf, with its lower price, was aimed at a different market from Vintner's Reserve. And they strenuously denied copying Kendall-Jackson or anyone else. They pointed to the dozens of bottles on exhibit--so many that the courtroom looked more like a tasting room than a legal chamber--to argue that Kendall-Jackson's look was neither unique nor distinctive...

Author: /time Magazine | Title: SOUR GRAPES | 4/7/1997 | See Source »

...case is a toss-up. Me-too marketing happens in nearly every product category--think "ice" beer and "lite" everything. But there is a point when imitation becomes more than flattery. If Gallo is found guilty, it could be forced to redesign its Turning Leaf packaging and turn over millions in profits to Kendall-Jackson...

Author: /time Magazine | Title: SOUR GRAPES | 4/7/1997 | See Source »

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