Word: leandro
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Dates: during 1940-1949
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...Leandro, Calif, last week, housewives were exploring a new kind of super market. They entered through pale lemon-yellow portals, found themselves surrounded by soothing pastel-green walls and bright, indirectly lighted murals of leaves and ferns. On the lightweight aluminum carts awaiting them, a printed directory told where everything could be found. On the way out, they were pleasantly surprised to find plenty of checkers who kept things moving. They were also surprised to discover how much they had bought; the light carts held 2½ times as much as the ordinary basket...
Less than three years ago, boyish, trigger-tempered Ted Nelson, 36, was an $11-a-day welder in San Francisco's Mare Island Navy Yard. His financial resources hardly bulged his vest pocket. Last week Ted Nelson, in his own spick-& -span new $330,000 San Leandro plant, received an Army-Navy E, topped off the celebration by announcing the opening of a second plant in Camden, NJ. in a few months. He had skyrocketed up on a Buck-Rogerish invention of his own, aptly dubbed the "rocket...
Collect the Profits. The gun soon blasted out of its garage home, forced Nelson to incorporate as the Nelson Specialty Welding Equipment Corp. He borrowed $95,000 from RFC, put up a new plant in a San Leandro cornfield. Soon he was supplying guns to 120 shipyards...
...first small, wiry Carl Fridén had to sell his machine for cash in advance - he hadn't even a model to demonstrate. But by last week his big plant, built in a San Leandro cherry orchard, employed more than 1,300 workers and was the No. 1 U.S. producer of rotary calculators (as distinguished from the simpler key-driven types). And closemouthed Carl celebrated his wonder machine's tenth anniversary by giving out the nearest thing yet to a financial statement for his closed corporation...